Global micronutrient deficiencies and how Vitamyn is helping

Here at Vitamyn, our WHY has always been health, or indeed the betterment of it.

A founding objective was always to be able to be responsible to the cause that has driven us in this endeavour. To this end, we are always looking at ways in which we can impact the health of those less fortunate than us. Given our core activity, this means that we have access to resources that can tackle micronutrient deficiencies.

In this post, we want to highlight the problem that exists on a global scale and what other organisations are doing to tackle the problem.

WHO estimates that there are almost 2 billion people worldwide that have a micronutrient deficiency. Although not equally spread amongst developed and developing countries, these deficiencies lead to a profound impact on the health of the people.  These silent epidemics of vitamin and mineral deficiencies affect people of all genders and ages, as well as certain high-risk groups. They are responsible for specific diseases and act as exacerbating factors in infectious and chronic diseases, greatly impacting morbidity, mortality, and quality of life.

Amongst the most common global deficiencies are the following:

Iron- Iron is an essential mineral critical for motor and cognitive development. Children and pregnant women are especially vulnerable to the consequences of iron deficiency. Preventing iron deficiency helps improve children's learning ability and cognitive development.

Iodine- Iodine is one of the most important minerals required by a fetus for brain and cognitive development, though the iodine content in most foods and beverages is low

Vitamin A- Vitamin A is necessary to support healthy eyesight and immune system functions; children who are deficient face an increased risk of blindness and death from infections such as measles and diarrhoea.

Zinc-Zinc is a mineral that promotes immunity, resistance to infection, and proper growth and development of the nervous system, and is integral to healthy pregnancy outcomes.

Folate- Folate is a vitamin that is essential in the earliest days of fetal growth for the healthy development of the brain, spinal cord, and skull.

Did you know, you are able to track these micronutrients with the help of our products and technology, click here to see how.

Organisations like Vitamin Angels ( are doing some fantastic and truly altruistic work on this front. Their strategies in helping solve some of these problems are working on a global scale and we say kudos to them! We definitely need more like-minded people doing similar projects to make the world a better place.

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