Sometimes, when trying to figure out what something is, it's very helpful to understand what it isn't. So we wrote this blog to help you understand the purpose and story behind Vitamyn.
Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.--C. S. Lewis
What Vitamyn isn't
First off the bat...Vitamyn is NOT a business that sells the latest and greatest new pill that will solve all of your health problems. We DON'T have a potion that will promise you 1 stone fat loss in a week, and we DON'T have a lotion to make your skin glow with perfection for your Instagram posts. We have deliberately avoided those narratives because they are not related to what we're trying to build. Those promises are hollow, much like the message behind them.
What Vitamyn is
Vitamyn was born with a really focused objective. We wanted to make taking supplements for people much easier and simpler. This meant we had to completely re-think how people shop and choose their products. We had to answer a lot of tough questions and go against the dominant brands in the industry to challenge the way vitamins had been bought and sold for the last 50 years.
The problems with the industry
The first thing we asked ourselves is why do people take supplements? Now the answer is different for different people, but amongst the various reasons, it is in one way or another related to improving HEALTH. Answering this question was amongst the main drivers of helping us to develop a way you could figure out what you really need from the comfort of your own home by doing a do-at-home blood test.
Secondly, we asked ourselves, what vitamins do people buy? We had to investigate the reasoning behind consumers making specific choices. NHS advice, trending health topics and analysing the consumer landscape was in paramount to help us come to an answer.
Thirdly, we found out that whilst people bought vitamins, they just didn't take them every day. We get it, people forget because people live very busy lives these days, but when we peeled back the layers we realised there were reasons people forgot. It became confusing as to what to take, how much and when.
Along with this journey, we realised that buying supplements is an experience that hasn't changed over the last 50 years. Stale health food shops, penny sales, confusing discounts and bulk buying meant that people were overpaying and over buying products they did not need. In a sentence, it was boring and lacked personality. There was no pizzaz, no panache.
All of these questions and problems laid the foundation for what Vitamyn would become. A place where you can buy, track and refill the products you really need. A place where you could buy the right product, in the right amount, and have it delivered at the right time, every time. And along the way, we help you establish what you really do need. And we knew that's where the market was headed by studying the literature and market forces.
We had to make it more convenient, we had to say goodbye to the collection of boring and lifeless vitamin pots that people seemed to hoard. We replaced the pots with smaller convenient pods which house your daily dose. This meant they could be taken anywhere. One pod a day is all you need to look after your vitamin intake. By changing the form factor, we're able to deliver through your letterbox.
We built a smartphone health application that would remind you to take your dose every day, and then record that information into a tracker broken down by the vitamin and mineral categories.
Lastly, we created a way to personalise what people needed. At the heart of this decision was to differentiate what people needed, from what people want. They're two very different spheres. And the truest most scientific way to do this was to measure what people had in their blood. That's the truth of it.
By combining the tech and the testing Vitamyn stamped its place as a health technology business, not a supplements/vitamin brand.
Underpinning all of this is the fact that Vitamyn is a health care professional led company with a Pharmacist at the helm steering this ship through the enterprise storm. Farooq Aslam is a qualified pharmacist, who turned away from the traditional community and dispensary based roles, to tackle the status quo in this industry.
What does the future hold for Vitamyn?
It's been a great learning experience, and not without challenges. But with the public opinion and awareness firmly fixed on improving health and wellness combined with the advent of technology, we know we're in the right arena. In fact, when Europe's largest health and wellness brand Holland and Barrett launched a competing service, it unequivocally proved a need for the product.
In a world of what is conventional, Vitamyn is gripping to originality, by delivering the truth, and we're winning. 9 times out of 10 that is ;)