“Let food be thy medicine, and medicine be thy food”
Our Company Story
We’re a UK based health technology company, improving the health of people through by empowering them to make smarter choices about which vitamins they use. Founded by Farooq, a UK Pharmacist with a deep & personal interest in the relationship between nutrition and well-being.
Did you know...
The word vitamin is a portmanteau of the words Vital and Amine, coined in 1912 by biochemist Casimir Funk, who isolated a complex of micronutrients essential to life, all of which he presumed to be amines. ... All vitamins were discovered (identified) between 1913 and 1948.
Our Mission Statement
To provide our members with innovative products and services that the nutraceutical sciences has to offer for living a better and healthier life.
We do this by:
- Having a passion for an active healthy lifestyle that drives us to maintain constant innovation in our products
- Quality in meeting all manufacturing and nutritional standards
- Science in ingredients proven to deliver efficacious benefits for our members
- Collaboration with our network involving all aspects of health and well-being always drawing from the input of our members and team of healthcare experts.
- Trust in products you can rely on
- Integrity in maintaining long-lasting relationships with all the stakeholders in the industry.
Our aim is to be a global leader in health supplements, to be known for our contribution to raising the quality of life of those who enjoy the benefits of an active lifestyle and a healthy diet, based on delivery of our expert knowledge and value nutrition in vitamins.
Our Vitamins & Product
Our core focus is on balancing micronutrients, the fundamental compounds needed by the human body for optimal health and well being.
Corporate & Social Responsibility
Being a responsible company, we have always believed in the importance of building a great, enduring company that strikes a balance between profitability, social and ethical conscience
Ethical Sourcing: We take a holistic approach to ethically sourcing high quality vitamins. This includes responsible purchasing practices. It also helps create a long-term supply of the high-quality ingredients we’ve been carefully mixing and packing fresh for more 3 years
Environmental Stewardship: We share our customers' commitment to the environment. And we believe in the importance of caring for our planet and encouraging others to do the same. We are working to reduce our environmental footprint through energy and water conservation, recycling and green construction.
Community Involvement: We believe in fostering thriving communities.
Social responsibility: We want to help local and global efforts in tackling pandemic disease caused through malnutrition. Our objective is to partner with NGOs involved in the distribution and supply of life saving vitamins to where they are needed the most